Tulang Bawang Barat (Tubaba) is a regency located in the northern part of Lampung Province. Established as a city in 2008, it covers an area of 1,201.00 square kilometers, with a population of approximately 300,000 people. It is a low-lying area with an average elevation of 39 meters above sea level. The average temperature ranges from 30-34°C, with annual rainfall between 57-299 mm/year and an average humidity of 85.2%.

Tubaba is not just devoid of mountains and seas, two important geographical elements for nature-based tourism; initially, it did not have direct access to the Trans-Sumatran highway, as the city was secluded in the interior of the third largest island in Indonesia. However, with the inauguration of the Trans-Sumatran toll road in 2021, Tubaba now has direct access to the Raden Inten II International Airport in South Lampung.

Awareness of the limited natural potential of Tubaba has sparked a “Cultural Revolution.” Infrastructure and superstructure development are progressing simultaneously. Each year, Tubaba creates new high-quality public spaces, including the Islamic Center-Sessat Agung Tubaba, Las Sengok, and Ulluan Nughik. These public spaces are utilized for various purposes, including religious activities, cultural education, environmental education, and architectural tourism.

Artistic education, culminating in the annual Tubaba Art Festival, is a method for shaping the character of Tubaba’s residents. To date, thousands of Tubaba residents have learned theater, music, dance, literature, visual arts, ceramics, and film. The consistency of cultural programs has transformed the city from being a “city in the middle of nowhere: neither a transit nor a destination” into a city visited by approximately 2,000,000 tourists/audiences annually.